The Cape Craft and Design Institute (CCDI) has formally joined forces with the Proudly South African Campaign to benefit the craft and design sector, promote buying local, and create further opportunities for our members.
Proudly South African (Proudly SA) is the national “buy local” campaign launched in 2001 by government, organised business, organised labour and community organisations (the constituencies represented in the National Economic Development and Labour Council – Nedlac) to boost job creation and pride in “local” by promoting South African companies and their products and services.
The aim of the Proudly SA Campaign is to educate consumers to buy local goods when doing their shopping and to get businesses to procure locally in so doing they will be injecting money back into the country and the economy.
The agreement with Proudly SA sees CCDI take up full membership of the Campaign – it will enable focussed PSA marketing campaigns on craft and design to support the sector, create opportunities for CCDI members at PSA roadshows and activations, and other special opportunities for CCDI members.
CCDI Executive Director Erica Elk participated in the Proudly South African Buy Local Summit and Expo at the Sandton Convention Centre, Johannesburg on the 3rd and 4th April.
The Proudly SA Buy Local Summit and Expo brought together South Africa’s procurement decision makers, captains of industry, all tiers of government representation as well as small, medium and micro-sized enterprises (SMMEs). Over 30 inspiring presenters and panellists from many different sectors spoke on a diversity of topics around the importance of making buy local choices at a corporate and private level.
The buy local message is an ongoing call to action to the public and private sectors, to all businesses, government entities and ordinary consumers, and this underpins the talks, panel discussions and workshops during the Summit.
Erica was joined by business and media personality Basetsana Kumalo, Nestlé Executive for Food, Laila Naidoo, fashion designer David Tlale, and Group GM at Mnet, Nkateko Mabaso, to talk on 4 April on the topic ‘Buy Local: The impact of local content on our South African identity and heritage’.
“This Summit is a great platform for us as the CCDI to promote the craft and design sector, build relationships and discuss opportunities with a diverse range of key decision makers,” says Erica.
“Joining forces with the Proudly SA Campaign unlocks a range of new benefits and opportunities for our members around the country. We will communicate further in the next few weeks on these benefits being finalised as part of the Proudly SA partnership and how members can get involved – stay tuned for more soon!”
Find out more on the Proudly SA campaign here and join their Facebook page here.