03/09/09 - Handmade Cape Hits the Market
CCDI marketing manager Marjorie Naidoo shows off the Handmade Cape branding on a stylish carrier bag.
The Cape Craft and Design Institute (CCDI) has unveiled the stylish new Handmade Cape brand, that highlights the excellent craftsmanship and sophisticated products of Western Cape craft producers and designer-makers.
The brand was unveiled on the CCDI stand at the SA Handmade Collection – part of Decorex Johannesburg - in August, on colourful carrier bags and other marketing and stand branding.
The CCDI collaborated with Cape Town designer Maryse Collins of Copperleaf Design to create the new design. The visual language combines a formal typeface style with an informal border, underpinning the uniqueness of non-mass-produced products. It will be used in various colour combinations on all corporate print material, trade stand branding and other marketing items.
The Handmade concept could be adapted by other provinces, says CCDI marketing manager Marjorie Naidoo, but they will interpret it in different ways to reflect the characteristics of their own local places.
Issued by: Judy Bryant Communications 0832867168 / judybryant@telkomsa.net
Contact: CCDI 021-460 3982
Communications manager Marjorie Naidoo 021-460 4245
